David North

Chief Innovation Officer
Rich Quelch

Still feels to me that it is a 190 year old start up!

Before embarking on his journey as CINO in October 2022, David was an integral part of the group’s travel division for over 12 years, bringing a wealth of knowledge from his senior positions within large Travel Management Companies and technology suppliers from across sales, product development and innovation.

Both his ability and passion to solve problems while identifying opportunities for innovation and facilitating the connections between systems, people, and processes enable our propositions and internal processes to be impactful while ensuring our products and services evolve to meet the needs of our customers.

David’s passion for innovation and development continues into developing our people, as he recognised the importance of investing in the growth and potential of employees, whilst nurturing a workforce that is adaptable, creative, forward-thinking, and encouraged to explore new ideas, experiment with emerging technologies, and embrace change.

Fun Fact: David presented on Hospital Radio for three years after answering an advert in a local newspaper asking for volunteers and he has also climbed Kilimanjaro!