From Bridge to Bridge: A CEO’s Quest to Conquer 220 Miles in a Day, from Severn to the Humber

Rich Quelch

by | Jun 2, 2023 | Community, People

Adam Walsh, CEO of John Good Group, is raising money for three charities by cycling 220 miles in one day this July.

Picture this: one man, one bike, and one overly ambitious attempt to conquer 220 miles from the Severn Bridge to the Humber Bridge in just one day.

Group Chief Executive Officer of the John Good Group, Adam Walsh, is taking on the challenge of pedalling from one bridge to another, in support of three remarkable charities close to his heart.

The chosen route from Severn Bridge, which spans the River Severn connecting England and Wales, to the Humber Bridge, holds significant purpose for two compelling reasons. The John Good Group has businesses that operate across the country, so starting on the Severn where Bay Shipping is located and concludes on the Humber, where DAN Shipping, TEPS and Good Travel Management operate from so to commence and culminate at the most iconic structures and landmarks of these two regions seemed apt.

Adam Walsh, CEO of the John Good Group said: “Following a completely ruptured achilleas tendon in in late 2021, I am ready to take on a big challenge, all in the name of charity! Although I haven’t quite picked a date for the ride yet, the 220-mile route with 6,500 feet of climbing will take place in July.”

Initially, all the money raised will go to the Matthew Good Foundation via the JustGiving page, who will then grant a third of the funds to each of the chosen charities. The Foundation will use a third of the donations to amplify small, high impact and high potential charities through their work. Both Adam and the John Good Group hold strong regard for the social good and impact the Foundation have on the communities they operate in.

One-third of the donations will be allocated to the Sailors Childrens Society, an organised dedicated to offering continuous assistance to children whose parents are employed in the Maritime industry and are facing distressing circumstances, such as loss of a loved one, terminal illness diagnosis, or marital breakdown.

Adam Walsh said: “Supporting remarkable charities like Sailors Childrens Society, which provide essential aid to the families within the industries the group engage with, holds great significance to me.”

The one-day quest in July will also support Leeds Hospitals Charity, specifically the Neonatal Unit at St James’s Hospital. The remarkable work the unit and team do every day personally resonates with Adam as they played a vital role in the first two weeks of his twin daughters’ lives, who were born prematurely at 32 weeks.

Determined to raise funds for these causes, Adam has been gearing up to the challenge since January and is set to pedal for the best part of 20 hours to make the journey, all in the name of charity. If you would like to donate, be rest assured every penny will keep him pedalling.

Head to Just Giving to donate now!